Best Used Car Classified Site #4
Pricing has been reduced across all sites to $7599 to see what that does for leads.
Lead #4 Update: The person who I spoke with the other evening did finally submit a credit application through the dealer website, however it was for a different vehicle. Not surprising since a large percentage of shoppers end up in a different vehicle from the one they first inquired about.
Lead #5: Another Craigs List response. This woman called yesterday and told me her entire story about why her credit was bad and that she needed financing. I referred her to the dealer site for an application just like I did for Lead #4, so we’ll see if she gets sidetracked into another vehicle too. So far she has not submitted an application, but from what she was telling me it sounds like she should be approved (significant down payment, no repo’s, $45k annual salary).
Autotrader.com – 0
CraigsList.org – 2
Cars.com – 1*
AutoExtra.com – 0
Google Base – 0
A Dealership Website – 1*
Kijiji – 1
* Denotes the lead originated from an affiliated site
Which Classified Site Works Best to Sell Cars #5
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